Friday, January 24, 2014
Thanks to Apollo for the photos of his 65 cm Somec Lugo Di Romagna Promax, equipped with 9 speed Campagnolo Record Titanium. More photos here.
As a reminder:
In the 60's, Oliviero Gallegati worked as a mechanic for the Giro d'Italia. Seeing a need to establish standards for Giro mechanics, he established the Società Meccanica (Mechanic's Society) thus creating the acronym for SOMEC frames which he began building in 1973. Not naming frames after oneself in Italy is a rarity among Italian framebuilders.
SOMEC adopted two symbols to identify its brand: the tulip and the prancing horse. The tulip chosen for its elegance, sweetness and variety of colors. The prancing horse, symbol of the famous aviator Francesco Baracca Lugo. When you see the SOMEC logo, do not be confused with Ferrari. As the story goes, back in ancient history when Oliviero and Enzo Ferrari both wanted to show the Cavallino on their product, they came to an agreement as fellow "Romagnesi": Ferrari would put the tail up, SOMEC the tail down. They have never argued from that day.
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